It’s a new world.
Purpose-centered companies are winning in the new economy.
Consumers now expect your company to address social issues.
If you are not purpose-centered, consumers will switch to a company that is.
believe capitalism as it exists today does more harm than good in the world
people say it’s the responsibility of business to lead the solution of social problems
of consumers will purchase a product because a company advocated for an issue they care about
How much purpose-centered companies outperformed on the S&P 500
Edelmen Trust Barometer, 2019
Cone Communications CSR Study, 2017
EY, 2018, “Can a Purpose Really Drive Results?“
total directed to charity
campaigns successfully completed
people that participated and helped their community
“Goodpin offers a way for (customers) to designate philanthropy dollars at a hyper-local level. It allows (customers) to have a voice on what issue or non-profit is more meaningful to them. Goodpin has the ability to follow up with (customers) to show what impact their designation had right in their community.”
“One of the most exciting new platforms I have seen in recent years is Goodpin, which enables a brand to empower its customers to decide where it’s social good contributions should go to- and then reward them with offers that can help drive sales in-store — a perfect way to clearly show the ROI generated by social good initiatives, not just in brand metrics, but sales as well.”
“Working with Goodpin during Toronto Men’s Fashion Week was a huge success! The entire team looks forward to start planning our next season with Goodpin’s friendly and helpful staff!”
“Giving with Goodpin has helped me increase my referral and close rate. By focusing on giving first it has changed the conversations with clients and prospects are having about Harrison Financial Group and allows me to reach and serve more clients than ever before.”